Most engagement ring brands portray the same soppy image of love. Showing girls getting misty-eyed over a generic, uninspired diamond ring. But not Vashi. Their mission is to help lovers make a unique ring, designed by them for the one.

I was CD on ‘The Brave Make’ campaign. Working with animation studio DBLG to create a film celebrating those who have the courage to make an original ring. ‘The Brave Make’ also spoke to a new generation of lovers who were making their own rules when it came to dating, sex, love and marriage.

Agency: PD3

Animators: DBLG